We simplify swimming through innovation, high-quality products and a commitment to education.
To help every person in the world enjoy the water.
For the athlete.
Because we understand that improving technique is the secret to swimming faster, our products help athletes of all abilities master the basics as a means to excellence.
For the coach.
Our products offer coaches a toolkit for instructing and reinforcing the fundamental skills of swimming, both on and off the pool deck.
For the beginners, both young and old.
We make learning to swim more comfortable and fun, because we want everyone to have the chance to enjoy swimming.
For the lifelong swimmers.
“Swimming until the day I die” is a phrase often heard around the halls of FINIS Headquarters. Our products allow swimmers to do just that – stay mentally and physically healthy for as long as possible.


The storied sense of adventure and draw to the water is in our blood – our products come to life here, we work here, and most importantly, we live here. In this golden state of sunshine and creativity, we strive to stand out in the crazy world of swimming. Located in the heart of Silicon Valley, we are inspired by the nearby oceans, lunchtime swims, and a widespread culture of innovation.
We are swimmers, and we get it. Our understanding of swimmers of all abilities comes from within – we represent the full aquatic spectrum, from beginners to Olympians. #weloveswimming
We are proud of our coaching backgrounds and we share a deep-rooted passion for helping athletes and coaches alike. Many of our products are unique, perhaps even strange at first glance, and require an element of education, which we are happy to provide. Whether it’s at a swim meet, at a clinic, or even over the phone, we seize every chance we have to share our knowledge.
Call us nerdy, but we’re obsessed with the fine details of swimming. Our elite team of industrial designers is dedicated to developing the next big thing – but we’re not in this alone! We collaborate with an extended family of swimmers and coaches around the world to stay at the forefront of swimming technology. Have a great idea? We invite you to share your thoughts by emailing ideas@FINISinc.com
Simply put, we believe that everyone deserves to experience the joy of swimming. We work hard to make water safety and competitive swimming more accessible. We donate products, time, and resources to organizations like the National Drowning Prevention Association and United States Masters Swimming that make swimming safe, approachable and affordable.


FINIS is a Latin word that signifies “the end” or “grand finale.” It holds symbolic meaning to the company as it not only contains the word ‘fin’ (our first product), but the word FINIS also represents the true nature of why we, as swimmers, undergo such rigorous training schedules. We continue to strive and improve upon such an unnatural, but immensely rewarding sport.
FINIS is, and will always remain, whole heartedly committed to the discovery and development of innovative swimming products that enable athletes to meet that “end” or “grand finale” of a finish line that we as competitors and individuals set as a benchmark to become bigger and better than who we are today.


Dear Swimmers,
In 1993, Olympic Gold Medal Swimmer Pablo Morales and I founded FINIS in Northern California. The Monofin and the center-mount Snorkel were the first products we developed for the US market, and have since continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.
Innovative research and design is our highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the Neptune that uses patented bone conduction technology to listen to music underwater without the use of earbuds, and the Z2 Zoomers, which demonstrate an intimate understanding of swimming masculature, hydrodynamics and engineering.
Thank you for your loyalty to FINIS over the years as we have become the leader in technical development. We vow to continue to design and engineer the best technical products in the industry.
John Mix, Founder and CEO